Our design consulting engagement for Fit For Free - Netherlands leading Fitness Centre chain having more than 88 stores in Netherlands. Fit For Free is a budget chain stimulating everybody to be active by doing fitness sports. They just had one problem - their brand and interior design was outdated. It lacked emotion and didn’t reflect the company’s true identity and super history of being a disruptor in the fitness industry.
We carried out some extensive research and discovered that Fit For Free customers were seeking for more then just a functional fitness area. So we re-positioned the brand by creating a new interior design and formula in order to liberate the consumers from a "basic and functional place” and gave them “central park”. It has become a fitness area where you can do sports, enjoy your time together or be by yourself - a place where you can be proud of!
Yeh Design now enthusiastically can present you a preview of the location Ommoord in Rotterdam which opened in autumn 2017 - since then we are designing and Fit Fot Free is opening the doors of many more!