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As the name Fit For Free might suggest otherwise, the budget brand health club chain in The Netherlands with over 120 locations stands for surprisingly good value for money. This project brought us to the capital of The Netherlands: Amsterdam. Fit For Free Amsterdam Karspeldreef is located in the Kameleon shopping center in the Bijlmer.


Karspeldreef was one of the last locations of the generation with the design theme “Central Park”. The reception and meeting point is located in the center of the gym as well as the social corner square. Fun and a super low thresh hold were key in this concept. Yeh Design has now successfully developed over 20 locations for Fit For Free.


The health industry is a massive multi-billion dollar industry and every player is getting better and more aware of their message, branding and positioning these days. To have a cutting-edge interior design for the gyms, health clubs or fitness centers is absolutely a necessity in the health industry revolution. They are all raising the bar and lifting their game, as does Fit For Free. They are consciously renewing their sports equipment, products and design to be able to be one step ahead.


Also, check out the project for Fit For Free Eindhoven on our website. This is one of the newest locations of the health chain and is more mature, more dramatic and is bolder and cooler!


“Genius? Nothing – we just worked harder.” – Charles Eames