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Heineken – Strongbow


Strongbow is a dry cider produced by H. P. Bulmer in the United Kingdom since 1960. Strongbow is the world’s leading cider with a 15 percent volume share of the global cider market and a 29 percent volume share of the UK cider market. Bulmer’s is a subsidiary of Heineken International the multinational Dutch brewer that also owns the sustainable cider brand Inch’s.


To promote Strongbow in The Netherlands, Yeh in collaboration with Kappelhoff, designed diverse activating concept designs. Shown here are some high lights.


Concept Design, Packaging Design, and Graphic Design.