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V&D diverse locations


Vroom & Dreesmann was a Dutch chain of department stores. It was founded in 1887 by the brothers-in-law Willem Vroom and Anton Dreesmann. The first branch was located on the Weesperstraat in Amsterdam. At its peak, the chain had more than seventy branches throughout the country and it was the largest department store group in the Netherlands. The department stores sold clothing shoes jewelry watches glasses cosmetics toys books office supplies and delicacies. The larger establishments sold bakery products. V&D later also worked with a shop-in-shop formula. The chain went bankrupt on December 31st, 2015. Since September 5th, 2018 an online store has been active under the name V&D (www.vd.nl).


For diverse locations, we researched the rebranding possibilities by studying facades. Unfortunately, V&D no longer exists.


Rebranding, Concept Design, Architectural Design, Facade Design, and Communication Design.